Paulo Guilherme Lanzilotti

Product Manager · Product Owner · Product Strategy

São Paulo, Brazil · +55 11 91610-9494 · paulo@refurbishmenthub.co.uk · LinkedIn

Professional Summary

Product leader with a multidisciplinary background in business, technology, and operations, experienced in taking digital products from customer problem to launch, adoption, and measurable commercial outcomes across Brazil, the United Kingdom, Australia, and the United States. Owns product vision, discovery, customer journeys, prioritization, prototyping, go-to-market, and cross-functional delivery across CRM/ERP, e-commerce, integrations, and AI-enabled workflows. Built products and operating systems that generated more than £11M in renovation estimates while leading stakeholders across product, marketing, engineering, and operations.

Core Product Capabilities

Product strategy & discoveryCustomer journey mappingRoadmaps & prioritizationPrototyping & zero-to-launchGo-to-market & growthCross-functional leadershipCRM/ERP integrationAI-enabled automationAnalytics & experimentationProduct operations

Technical fluency: APIs, HubSpot, Salesforce, NetSuite, Shopify, Magento, Supabase, n8n, LLMs, RAG, workflow automation.

Product & Leadership Experience

RefurbHub — Co-Founder

Sep 2025 – Present · London, UK

  • Own product vision and the end-to-end customer journey for an AI-enabled Renovation OS: visual estimating, automated PDF proposals, lead qualification, CRM nurture, scheduling workflows, and operational handoff.
  • Led ideation, prototyping, product strategy, go-to-market, and cross-functional execution from zero to launch.
  • Launched RefurbHub Planner across the London market; more than £6.5M in renovation estimates sent since launch.
  • Defined AI-assisted estimating and workflow automation using structured data retrieval, LLMs, and operational rules.

The Flooring Empire — Managing Partner

Jan 2025 – Present · London, UK

  • Led the transformation of a traditional construction services business into an AI-first B2B operation across product, acquisition, CRM, operations, and technology partnerships.
  • Built and launched 1-Minute Estimate, an automated flooring estimator with guided journey, dynamic estimate logic, email delivery, and automated qualification pipeline.
  • Generated more than £4.5M in flooring estimates sent and ranked #1 organically for “Quick Flooring Estimate”.
  • Translated business needs into systems, integrations, and delivery priorities while coordinating providers and operational teams.

JEM Systems — Marketing Coordinator / e-Commerce Product Owner

Aug 2022 – Oct 2024 · Phoenix, AZ, USA

  • Built and led a marketing team of up to 10 people while acting as e-Commerce Product Owner for digital growth and business-systems initiatives.
  • Implemented and optimized HubSpot, Salesforce, NetSuite, Shopify, and Magento across e-commerce, marketing ops, and operations.
  • Created processes, reporting, and operating frameworks that improved data visibility, handoffs, and execution.

JEM Systems — B2B Marketing Analyst

Aug 2021 – Aug 2022 · Phoenix, AZ, USA

  • Managed initiatives across SEO, analytics, paid media, branding, content, and market research, supporting digital operations and business intelligence decisions.

Selected Product Portfolio

Imvest — Product Demo & Investor Journey

Brazil · Luxury real estate, Santa Catarina

  • Designed an end-to-end investor discovery journey where an AI advisor profiles intent, recommends assets, simulates payment options, educates users, and surfaces market data before broker handoff.
  • Owned ideation, prototyping, product narrative, and journey design — the most complete product experience developed to date.

RefurbHub & Flooring Empire — Digital Product Portfolio

2024 – Present · United Kingdom

  • Developed additional estimating and qualification tools for niche construction segments, combining customer-facing interfaces with CRM workflows, automation, and operational follow-up.

Career Foundation

Ford Motor Company — Engine Technician

Aug 2009 – Jul 2018 · Brazil

  • Troubleshot rejected engines on the production line, performed root-cause analysis, and ensured quality in a complex manufacturing environment — developing the systems thinking that now informs product discovery and delivery.

Additional experience: Founder, Nootri (2015–2017) · Mechanical Technician, Neuron Mobility (2019) · Marketing Intern, Mizzie The Kangaroo (2019–2020).

Education

  • MBA, Marketing — Universidade de São Paulo (USP) · May 2022 – Nov 2023
  • Diploma, International Business — Greystone College, Australia · 2019 – 2020
  • BSc, Mechanical Engineering — Universidade de Taubaté · 2014 – 2018

Languages & Additional

Portuguese (native/bilingual) · English (native/bilingual) · Spanish (limited working proficiency) · Advanced SEO: Strategy and Measurement · Paid Traffic Strategy