01 / 09The Flooring Empire · The bottleneck
Give the customer the answer they came for.
The 1-Minute Estimate delivers a price quickly while capturing the technical context the sales team needs to act.
I turn complex problems into AI-powered products that work in the real world.
From business workflows to industrial applications, I design and build AI solutions from problem discovery to working prototype.
Strategy when needed. Code when useful. Engineering underneath.
Product, artificial intelligence & operationsBR ↔ UK
From the ground.To the skyline.
I’m Paulo Lanzilotti. From a flooring estimate to a real estate ecosystem, I build products that connect decisions, people and operations.
Enter the experienceGo straight to the workThe Flooring Empire · The first bottleneckStart with the bottleneck.
Start with the bottleneck.
Then build around it.
The 1-Minute Estimate answered the customer’s first question — what will it cost? — and carried the technical context into qualification, follow-up and scheduling.
See how it startedExplore the 1-Minute Estimate£4.5M+ in estimates generated
The Flooring Empire → RefurbHubThe model worked.
The model worked.
So we widened the problem.
If one trade could be estimated and qualified automatically, could the same system work for an entire renovation? RefurbHub scaled the model to rooms, services and full-home projects.
Discover RefurbHubFrom one trade to the whole home.
RefurbHub · Beyond the estimateThe estimate worked.
The estimate worked.
The journey kept going.
New gaps became visible: discovery, confidence and continuity. The Visualizer helped customers imagine; the Portal brought projects, documents, people and updates together.
Explore the system£6.5M+ in estimates in the first 3 months
Systems thinking · The next evolutionA pattern emerged.
A pattern emerged.
Bigger than renovation.
Guide a high-value decision, structure its context and carry that intelligence across every participant. The next opportunity was not another feature, but another market.
See the product evolutionFrom renovation operations to real estate.
Imvest · Real estate intelligenceThe system became
The system became
a platform.
Imvest connects investors, brokers and builders through one intelligence layer — a real-estate journey built on years of learning from estimating, qualification and operations.
Discover ImvestWatch the manifestoTool → System → Platform · Advanced product demonstration
Product evolutionA tool becomes a system.
A tool becomes a system.
The system becomes a platform.
One thesis keeps expanding: answer the first question, capture useful context and carry it through the entire journey.
02 / 09The Flooring Empire · The discovery gap
Not every customer is ready to estimate.
Flooring Journey guides customers from a short quiz to recommendations, in-room visualisation and, when ready, an estimate.
03 / 09The Flooring Empire · The system
The estimate became a qualified opportunity.
Each estimate reaches the CRM already structured. Automated agents qualify, nurture and schedule the next conversation without a manual handoff.
£4.5M+in estimates generated
Inside the case
This completed the first product loop: customer value on the front end and operational leverage on the back end.
- My role
- Product strategy and ownership, customer journey design, prototyping, estimating logic, CRM automation, go-to-market and delivery coordination.
- What changed
- A manual quoting process became a self-qualifying customer acquisition system.
04 / 09RefurbHub · The scale-up
What if the same system estimated the whole renovation?
RefurbHub Planner expands the model from one trade to the entire home, turning rooms, services and scope into a structured estimate.
£6.5M+in estimates in the first 3 months
05 / 09RefurbHub · The engagement layer
Before customers estimate, they need to imagine.
The Room Visualizer builds confidence through layouts and design directions, creating a natural path into the Planner.
06 / 09RefurbHub · The continuity
The customer journey does not end at conversion.
The Portal brings properties, projects, documents, appointments and team contacts into one place once the estimate becomes real work.
Inside the case
RefurbHub was becoming more than an acquisition product: an operating layer around the customer journey.
- My role
- Product strategy, journey architecture, prototyping, AI-assisted estimating logic, client portal direction, go-to-market and delivery coordination.
- What changed
- A lead-generation system expanded into an end-to-end renovation product experience.
07 / 09Imvest · The platform
A property becomes part of a portfolio.
In Imvest, properties become assets. Projected appreciation and portfolio growth replace the logic of a traditional listing feed.
Advanced demonstration
08 / 09Imvest · The matching layer
Discovery becomes investment fit.
Explore ranks developments against each investor’s profile, making opportunities easier to discover, compare and understand.
Advanced demonstration
09 / 09Imvest · The shared intelligence
The context travels to the people who act on it.
Investor profile, fit, interests and progression reach brokers and builders, so the next conversation starts with context.
Advanced demonstration
Inside the case
One intelligence layer serves every side of the market without resetting the journey at each handoff.
- My role
- Product strategy, ideation, prototyping, experience architecture, AI product design, information architecture and go-to-market strategy.
- What changed
- The same operating logic evolved from a single-business tool into a multi-sided product platform.
Advanced demonstrationAdvanced demo: the journey and local data contracts are demonstrated; production authentication, persistent accounts, live CRM and partner inventory are outside this build.
The next chapter
One system.Three sides of a market.
Imvest is where the product thesis becomes an ecosystem.
Enter Imvest
The operating model evolves into shared intelligence for investors, brokers and builders.
DISCOVERY & CONTEXT
A location becomes an opportunity.
Geographic discovery informed by investor fit.
A CONNECTED ECOSYSTEM
Intelligence that travels with the decision.
The partner workspace
Explainable lead progression for the broker journey.
James, along the journey
James remains available across the investor journey.
THE PRODUCT MANIFESTO
One vision. A connected market.
The system became
a method.
Consulting in AI, automation and engineering.
Artificial intelligence, CRM, agents, test engineering and QA for companies that need to turn strategy into operations.
AI-readiness diagnosis
Automated estimates
AI agents
Sales automation
Test systems
Process monitoring
AI-readiness diagnosis
Automated estimates
AI agents
Sales automation
Test systems
Process monitoring
Industry 4.0
From insight to
business case:
An end-to-end product case covering customer discovery, concept development, prioritisation, PoC design, experimentation, GTM, commercial strategy and interactive prototyping.
What can you safely do with the time you have?
Everything in placeYour time, confidently orchestrated.
Your Journey Plan is Ready
Home
Terminal 3
Gate 308
The Repeatable
Layer
The same product logic behind our estimating systems resulted in different prototypes, case studies and engineering projects applied to different industries.
Different markets. Different rules. The same question: what friction can software remove?
Working prototypes
Customers answer a few questions about their space and preferences, receive relevant flooring recommendations and visualise the result before moving directly into an estimate.
Discovery becomes structured intent.
UncertaintyGuided choice
Working prototypeProject requirements are translated into a structured bill of materials, turning technical inputs and specification rules into a faster starting point for an estimator.
Complex rules become a guided workflow.
Project inputsStructured specification
Working prototypeA visual planning experience lets customers configure tables, service areas and event layouts before the operational conversation begins.
Planning becomes something customers can see.
Abstract requirementsSpatial clarity
Working prototype01 / Flooring & interiors
Flooring Journey
Customers answer a few questions about their space and preferences, receive relevant flooring recommendations and visualise the result before moving directly into an estimate.
Discovery becomes structured intent.
Working prototype02 / Fire protection
Fire Alarm BOM
Project requirements are translated into a structured bill of materials, turning technical inputs and specification rules into a faster starting point for an estimator.
Complex rules become a guided workflow.
Working prototype03 / Events & hospitality
Events Visualizer
A visual planning experience lets customers configure tables, service areas and event layouts before the operational conversation begins.
Planning becomes something customers can see.
Working prototypeTHE REPEATABLE LAYEREvery business has
Every business has
its own complexity.
The product challenge is finding the right abstraction: what customers need to decide, what the business needs to know and what technology can handle between the two.
I build products by looking
at the system around them.
My background moves from engineering and operations to business, marketing and artificial intelligence. Today, I work across strategy, prototyping and execution to turn that complexity into products people can actually use.
Explore my journey
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Leading product, AI and operational systems for renovation journeys.
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NootriFounder
Created an early business spanning customer insight, operations and commercial execution.
Every transformation starts with a conversation.